Selling Into Hospitals: True Partnership Requires A New Focus With U.S. hospitals transitioning from a volume-based to a value-based care approach, pharmaceutical companies need to adjust the way they position their products and support their customers, especially in the face of the healthcare industry’s rising costs. In 2015, the United States spent $3.2 trillion on […]
In recognition of Menopause Awareness Month, highlights from our new survey analysis aim to help women and the people around them gain a richer understanding of this significant life phase. As part of our Women, Wellness & Technology initiative, Saatchi & Saatchi Wellness recently conducted a national survey of almost 2,000 women with the intent […]
Scientifically rigorous careers in fields like healthcare and wellness marketing might fly under the radar, but they offer MDs legitimate professional options outside the exam room. No one ever said becoming a doctor was easy. But when did practicing medicine become so hard? According to a recent study from the Journal of American Medicine, nearly […]
People need to feel something before they’re motivated to do something. It’s easy to assume that in today’s data obsessed world, the choices we make about our careers, our finances, our relationships, and our health are fact-based and optimized to create the best possible outcomes. After all, we like to think of ourselves as rational […]
Despite being ostensibly purely rational beings, physicians and other HCPs are drawn to compelling, emotional marketing narratives. It’s easy to assume that physicians and other healthcare professionals end up in their careers as a result of some inborn calling — something deep within them that makes them different, more data-driven. The best medical professionals, the […]
As social listening capabilities continue to grow, medical marketers can better understand and target current and potential consumer populations. For decades, pharmaceutical market researchers have relied on relatively static research techniques in order to learn about how patients think and feel about their conditions and diagnoses. Focus groups and consumer surveys, for example, have long […]
A Prescription for Reinvention: The New Realities of Oncology Marketing Oncology is a dynamic, cutting-edge field — one that requires marketers to remain agile as new developments emerge. The public tends to conceive of “cancer” as a monolith, as a disease that, with time, we will cure all at once. But this notion couldn’t be […]
ICYMI: MeOlogy: The Age of Individualized Health & Wellness We gathered a panel of experts to discuss the digitally-driven personalization of health and wellness. We live in a personalized, on-demand world. We expect Netflix to know what we like to watch, Amazon to tell us what to buy, and we do it all using the […]
Medical conferences have long been a staple in the healthcare industry. But in an evolving marketplace, new communication styles are necessary to match the way conference content is being consumed by an increasingly digitally-savvy audience. Answering the Call of Increasing Connectivity In today’s hyper-connected world, there’s more than one way to participate in a medical […]
Marketing to the rare disease community presents a unique set of challenges — one that requires meaningful engagement with collaborative stakeholders.Rare disease marketing requires pharmaceutical companies to abandon many of their most frequently employed strategies.
Discover the latest innovations, insights and observations from the top SSW Twitter feeds reporting live from the 2015 SXSW Interactive Festival.
When I think of climbing the world’s highest mountain, letting go is the last thing that comes to mind. Physical strength, resolve, drive and determination are the necessary tools I cling to. Not to mention, staking claim to something so few men and women have accomplished.
Picture this: You’ve recently made a pledge to start eating right and BAM!—you’ve just learned you’re going to focus groups in Cincinnati, Atlanta and Salt Lake. What do you do? Well, before you toss your new diet plan overboard, pack these healthy food apps on your mobile phone. They’re sure to help you resist the […]
Looking to enhance the wellness of your mind? Or maybe just find a new page-turner? Check out these fiction, nonfiction and cookbook book reviews. Who knows? You may find a selection that does both.
Wellness can mean different things to different people. But what do you think? Take this simple survey. You’ll be able to see how your responses stack up against what others are saying. Of course, there are no right or wrong answers. Plus, all responses are anonymous. So go for it. It’s all a part of […]
If a day under the heat of glaring spotlights sounds alluring, join us for a closer look at what really goes on at a professional photo shoot—for dogs.
How full is your mind? If you’re like most Americans in the 21st century, chances are your brain is overflowing with reminders, suggestions and requests competing for your attention. Rarely is there an opportunity for a moment of reflection or quiet serenity.
At Saatchi & Saatchi Wellness, an unlikely favorite has emerged during our Healthy Lunch Wednesdays—kale salad. The line extends through the hallway with most team members hoping to get a scoop of this delicious salad on their plates.
Wellness has an enemy, and despite what you may have been told, it’s not Beelzebub—it’s you. And me. It’s all of us. When it comes to wellness, we are often our own greatest adversaries.
With an eye on incentive-based activity, gaming hasn’t just hit the healthcare sector with a bang—but an explosion. And why not? The idea of making good health practices entertaining has its benefits.
With all the successful miniseries on public television set during pre-WWI, viewers seem to never get enough of the comings and goings of daily life during the Edwardian period.
In the thick of a medical emergency, what comes out of a doctor’s or nurse’s mouth can leave you scratching your head. The verbal shorthand used by healthcare professionals can be confusing without giving much clue to what you’re facing.
It’s you. It’s people interacting with the modern world. I’m fascinated by how we use technologies to get things done. For example, using a microwave to heat food, ATMs, check-in kiosks at the airport, smartphones.
Being a parent keeps you on your toes. Those with young children are always on the lookout for imminent danger or an impending meltdown.
Over the past century, more and more people have been moving from rural to urban areas. According to the United Nations, half the world’s population will live in cities by the end of 2012.
Have you taken a look at your plate lately? If you’re seeing a lot of grayish-brownish matter in the form of turkey burgers, mashed potatoes and pasta then your diet is missing a splash of color.
It started out as a crush from afar. From my living room couch, actually. I was flipping through TV channels until I came upon a film starring one of my favorite actors playing a man who has opted out of life.
If you’re feeling like you’ve overloaded your system with too many disco fries or slices of grandma’s apple pie, then try a fresh, nutritious smoothie.
Fertilizer is in my blood. My dad’s family business promoted treatments to help grow greener yards. The chemical products they used were “your answer to a beautiful lawn.”
Last month, I walked in the footsteps of generations of fathers when I walked my daughter Amanda down the aisle. It was an event I both anticipated and denied from the time of her infancy.
Everywhere you went at South by Southwest this year, someone was looking to show you how to track and see your data for something—exercise, sleep, calorie intake, blood pressure, and even brainwaves. Going beyond apps, these trackers now take the shape of clothing, watches, kiosks at your supermarket, and brainwave tracking headbands. The premise behind […]