What do you do at the agency?
I’m the Managing Director. Basically, what that means is that I work for everybody here. I’m also charged with the mission of growing our clients’ businesses through consumer health and wellness.
Where were you pre-SSW?
Before joining Saatchi & Saatchi Wellness, I was working at the Sands Resort and Casino in Las Vegas—running their marketing. Before that I was at Arnold Worldwide, DDB and Lintas.
What is your favorite career accomplishment?
My personal favorite was the “I ♥ New York” work after 9/11. We worked with Mayor Giuliani and then Mayor Bloomberg, encouraging people to come back to the city. All that work was fascinating.
What do you read or watch or listen to in the morning?
I read financial and general newspapers. I also listen to public radio or classical music, something that’s easy.
Since I was an overweight kid, diet is important. But I also run marathons. My current goal is to run my 8th marathon. My second goal is to get the employees at SSW to personally grow and thrive.
Do you have a favorite website or app? If so, tell us about it.
I rely on encyclopedia and search apps on my phone. They give me the information I need when I need it. And, of course, the NY Giants app to watch a video. I’m a big fan.
What's your biggest digital pastime?
Grabbing and using my kids’ tablets. They each have their own. The older guy is more prone to his laptop. So I use his most. I’m normally reading on it, which I like better than reading on my computer.
