Every year mass amounts of animals are traded and slaughtered in wet markets, spreading viruses, bacteria, and deadly illnesses to people. If we did more to end the commercial trade of wildlife, COVID-19 could have been prevented. Same with SARS. And MERS.
To help people make the connection, we created a strong message: “Protect wildlife. Protect us.” And projected bold imagery of trafficked wildlife right onto COVID face masks. Through web traffic and video, we developed a rallying cry to directly petition legislators to take action now. Your move, Congress.