Takeda EsophaCrew at the park Takeda EsophaCrew at the park

Takeda Eosinophilic Esophagitis

Making EoE easier to swallow

For people experiencing the rare condition eosinophilic esophagitis (EoE), trouble swallowing was constantly being dismissed as “all in your head” or “the result of poor eating habits”. They had no one to turn to.

So we created the EsophaCrew, a cast of animated characters who gave them the validation and advice they needed to understand their condition and see a gastroenterologist. Turns out, the “Crew” was much bigger than we thought, with almost 50,000 monthly site views that helped get the conversation started.