Walmart Flu Vaccine

A shot in the arm for communities

How do you get people to schedule their flu shots in the middle of a pandemic? We introduced the idea of community immunity—the rallying cry for everyone to do their part to keep the neighborhood healthy.

Our cross-platform campaign generated over 257 million impressions. We increased vaccinations in Walmart by +40% and set the stage for the subsequent COVID-19 vaccine rollout, helping communities stay healthier together.